“Seth MacFarlane’s Cavalcade of Cartoon Comedy” is coming this Wednesday, September 10
I have a lot of information to share with you about “Seth MacFarlane’s Cavalcade of Cartoon Comedy”, a series of Webisodes that will be coming our way next Wednesday, September 10 (you can see one of the preview clips here: EXCLUSIVE: First look at Seth MacFarlane’s Cavalcade of Cartoon Comedy project!). Here’s the latest scoops.
Celebrity parodies? Of course
In one “Cavalcade” sketch the actor Matthew McConaughey (voiced by another actor, Seth Green) is adrift in a life raft, nattering on about his easy success and “metal-like abdominal muscles” as a fellow castaway devours him limb by limb.
How many Cavalcade clips are there going to be? Which sites can you see them on (other than Stewie’s Playground)?
Fifty “Cavalcade” clips will run, a new one each week, on such sites as Sethcomedy.com and YouTube. In addition, using data submitted by the sites in its pervasive advertising network, Google will deliver “Cavalcade” clips to pages visited primarily by 18- to 34-year-old men. In a new twist in the way entertainment is distributed, visitors to sites including Fandango.com and men’s magazine Maxim.com might see a “Cavalcade” cartoon play in a slot where a banner ad or video promo would normally appear.
How many sites will have the Cavalcade clips?
Google won’t say how many sites it will be pushing the clips to, but the series’ first sponsor, Burger King, has set a goal of millions of viewers. (Mr. MacFarlane created a new cartoon version of the chain’s crowned mascot.) For Google, leveraging its reach is part of an effort to play middleman to Hollywood talent coming online. “We can work with more and more Seths and connect them to advertisers,” says Alexandra Levy, director of branded entertainment at Google.
Will there be new material in the Cavalcade clips? Yes!
Jumping online allows Mr. MacFarlane to let loose with the raunchiness that he’s had to keep in check on public airwaves or reserve for his DVD releases. “We give him full creative control,” says Dan Goodman, president of digital media at Media Rights Capital, the independent studio that brokered and financed the “Cavalcade” deal. In the sketches where Mr. MacFarlane has sprinkled F-words, for example, the “nonsense” standards of TV decency don’t apply, the cartoonist says, “so there’s no limit on how funny it can be.” (Bleeped versions of “Cavalcade” clips will go to some sites based on the profile of their visitors.)
Will there be new projects springing from the Cavalcade clips? Sounds like it!
Soon after Mr. MacFarlane’s TV contract lapsed, his representatives used that window to sign the multimedia pact with MRC. “In a completely perfect world he wouldn’t be able to do that,” says Dana Walden, chairman of 20th Century Fox Television. However, because of the exclusivity in the TV contract Mr. McFarlane eventually signed, any TV projects that might spring from “Cavalcade” would go through Fox. - source
In addition, this Seth MacFarlane’s Cavalcade of Cartoon Comedy clip is brand spankin’ new. Watch:
Clip 1:
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The best of this week at Stewie’s Playground
Sep 6, 2008 at 12:36 pm
[...] “Seth MacFarlane’s Cavalcade of Cartoon Comedy” is coming this Wednesday, September 10 [...]
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