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Seth MacFarlane has inked a deal with Google to distribute animated Web series

by Wendy on July 1st, 2008

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Family Guy creator Seth MacFarlane has inked a historic deal with Google to distribute an animated Web series.

This would be the first actual content that Google has underwritten to distribute on the Web. The series will start in September, and is titled “Seth MacFarlane’s Cavalcade Of Cartoon Comedy”. Here’s how it’s going to work:

Starting in September, Google (NSDQ: GOOG) plans to distribute “Cavalcade” video clips through AdSense, placing the videos on select sites in its publisher network. As the Times describes it, Google will try integrating MacFarlane’s cartoon with several video ad formats, including pre-roll ads and banners. - source

Some people believe this this is a bad idea; I completely disagree, since the people who love Family Guy - in other words, you and me - will go out of our way to find these videos, wherever they might be. This is a win-win situation for Google and Seth.

More information about the Google and Seth MacFarlane deal

• Google goes after video, forgets about YouTube
• Google and creator of Family Guy strike a deal
• Google gets into Web syndication with Family Guy creator
• Google makes history with historic animated Web series
• Seth MacFarlane will now take over the Internet
• Google pushing into TV, original content distribution
• Adsense becomes a video distribution network with help from Family Guy

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